Maybe I am just the only adult around who doesn’t actually like seeing their first name enough to see it plastered anywhere besides, well….
repeatedly scribbled in my Lisa Frank notebooks or maybe my journal with the cute little pad-lock and mini-key.
I am in the minority because I am interested in buying products geared toward adults that *don’t* hold, contain, store, or open alcohol.
I really am just not understanding the connection between the alcohol obsessed culture that we live in and also mass producing products for adults that have our first names painted, or stenciled, engraved, glittered or lighted directly on the actual product.
I am definitely not cool enough for products such as these.
I missed the boat and am now floating around somewhere in minority-ville, with all of the other people who have multiple hobbies and interests and zero interest in drinking.
And for the record I don’t hate people who drink.
I also don’t love glitter but I don’t hate people who do.
I don’t even hate paint or stencils or my first name.
But maybe I am somewhere out there in the land of the uncool, and I am sick of the marketing that is obviously directed toward the younger crowd.
As a 32-year-old mother of 3 young people I can say with a fair amount of certainty that those cute little shot glasses with names printed on them…aren’t geared toward people like myself or my husband who already know we like tequila and who also *love* our first names but don’t actually need it written directly on our shot glasses.
They are for younger people who think drinking is so cool, almost as cool as like a second job or a fun hobby. People who are still young enough to be okay with having their first name printed on actual things that they own in the cabinets of their apartments. These cheesy alcohol holders also make cheap gifts that are most definitely going to be utilized and gracefully accepted without any worry if the gift will be liked or not.
But maybe it would be so cool to see marketing that didn’t include pushing the tired agenda.
That same tired agenda that perpetuates the allure of drinking, that makes it seem so cute and fun, like the weekend obsession and social crutch that it has become.
Maybe it would be nice to see other things equally obsessed about shoved through the eyes & down the throats of our youth.
Every single person who I personally know who can also handle the occasional margarita with their dinner or a few beers as they grill something or watch something sporty, (or whatever responsible drinking looks like)
does not also own a small cabinet full of shot glasses with their names painted on them in glitter.
We can just go ahead and file this one with the complaints that I have about the ridiculous wine obsession that has now become the norm, all of the “I don’t get drunk I get awesome” slogans printed on things, and the influx of other sad & popular products inspired sleazy branding similar to Urban Outfitter’s tactics.
And the real problem stems from the greed of the morally bankrupt peddlers in charge of this stuff, who are more than okay with capitalizing on young people anyway. The apathetic attitude that has developed regarding issues related to substance use and abuse is evident by the hate people spew on the internet every day and the very real lives that are being cut short out here in the real world.
I will just continue believing that I am super cool in my sun-glasses that I cannot drink anything out of, that don’t in fact, have my name painted directly on the outside of them, but are equally as “bad-ass.”